Privacy Policy

Who we are and scope of this notice

Fructus is a property and estate management platform. This website is operated by Fructus Technologies Ltd, company number 17430543, registered in England and Wales.

The data controller for personal information collected through this website is:

This notice applies to personal information collected through the Fructus website and processed in connection with the Fructus software/platform. Website processing is described separately from platform processing below. Where Fructus processes personal information on a Customer's behalf, the applicable Customer Terms and Data Processing Terms also govern that processing.

Website processing

The following sections, from Information we collect to Cookies, describe website processing, including free-resource access, optional marketing, historical Early Access registrations and website tracking. Platform processing is described separately in Fructus software/platform processing and Possible future anonymous statistical processing below.

Information we collect

If you previously requested Early Access, we collected your email address. Our hosting provider may also process limited technical information needed to deliver and secure the website, such as connection data, browser information and security logs.

When you unlock free Fructus resources, we collect your email address, access and download timestamps, the resource requested, and available referring-page and campaign information. If you choose the separate optional marketing checkbox, we also record that affirmative choice, its time, wording and context.

Why we use information

We use email addresses previously submitted to the Fructus Early Access list to manage those historical registrations and provide information that was requested.

We use free-resource access information to provide the resources you request, remember access on your browser, administer the library and understand which resources are being used. Entering an email to unlock resources does not give marketing consent. We use your email for marketing only if you separately opt in.

We use limited technical information where necessary to operate and secure the website.

Lawful basis

We process information where necessary for our legitimate interests in operating and securing the Fructus website, provided those interests are not overridden by your rights and interests.

Optional analytics and advertising measurement operate only with your consent, which you can withdraw through Privacy choices.

Where you previously requested Early Access or launch information, we use your email address to provide the information you requested.

Where you request free-resource access, we use your information to provide and administer that requested access. Optional Fructus marketing emails rely on your separate consent. You can withdraw marketing consent by contacting info@fructus.tech; withdrawal does not prevent resource access.

If Fructus later wishes to use your email address for wider electronic marketing that requires consent under applicable law, we will obtain the necessary consent before doing so.

Storage and service providers

Historical Early Access submissions are stored in the Fructus application database. The website and database are currently hosted using Replit services.

Free-resource access, consent evidence and download records are stored separately from Early Access registrations in the marketing website database. Browser access uses a random token; the database stores its hash rather than the browser token.

We limit access to personal information to people who need it for the purposes described in this notice. Service providers may process limited information on our behalf where necessary to host, secure and operate the website.

Retention

We keep historical Early Access email addresses until the information requested has been communicated, or for up to 12 months from collection.

Free-resource browser tokens expire after 180 days. Resource-access and download records are retained while needed to administer the free library. Where you opt into marketing, contact and consent records are retained while needed to manage and demonstrate your preferences. You may contact us to request deletion or withdraw marketing consent.

We may retain information for longer where necessary to comply with legal obligations, establish or defend legal claims, or resolve disputes.

Cookies

When you unlock free resources, the first-party fructus_resource_access cookie remembers that access on this browser for up to 180 days. It contains a random access token, not your email address, is restricted to the resource API, and is not shared with the customer application. It is used to provide the resource access you requested and is separate from optional analytics, advertising and marketing consent.

With your advertising consent, the OpenAI Ads pixel may operate on fructus.tech and app.fructus.tech to measure visits from ChatGPT ads. A first-party cookie scoped to .fructus.tech carries only your OpenAI advertising-consent choice between these sites. OpenAI may receive information about your visit and use browser storage or cookies for this purpose. After your first trial or subscription is confirmed, Fructus may attempt to send OpenAI a registration conversion event. That event does not include your email address or Fructus account or organisation ID. We do not use Google Ads.

We use Google Analytics 4 as an optional analytics service only when you choose to accept optional tracking in the consent notice. It helps us understand visits, campaign source information, device category, engagement and aggregated country or region information so we can improve the website. We do not send your email address or other information that directly identifies you to Google Analytics.

Both optional services are off by default. If you accept, Google Analytics may store analytics cookies and process information about your visit, and the OpenAI pixel may measure your visit. You can decline optional tracking or withdraw your advertising consent at any time using Privacy choices. Essential technical storage may still be used where necessary to deliver and secure the website. If you accepted analytics before this pixel was introduced, we ask you again before loading it.

Fructus software/platform processing

Platform information may include account and organisation-contact details, subscription and support information, security and service-usage information, and property, tenant, occupier, financial, lease and document records provided by Customers or their authorised users. We process appropriate information to provide, secure, maintain and improve the service, administer accounts and subscriptions, respond to support requests and fulfil applicable legal obligations.

Customers normally determine why personal information in their property and portfolio records is processed. Where Fructus handles that information on a Customer's behalf, Fructus acts as a processor under the Customer's instructions and applicable Data Processing Terms. Fructus acts as a controller where it determines its own purposes and means for processing personal information, such as administering its own customer relationships. The role depends on the actual processing, not simply the label used in a contract.

Personal-information processing must have an applicable lawful basis. Customers are responsible for the lawful basis for processing they instruct Fructus to carry out on their behalf; Fructus is responsible for its own controller obligations. The website lawful bases described above concern website operations and do not, by themselves, establish a lawful basis for separate platform statistical processing.

Access to platform personal information is limited to those who need it for the applicable purposes. Service providers may process information on our behalf where necessary to provide and support the platform, subject to applicable contractual and data-protection requirements. Platform retention and deletion depend on the purpose, applicable law, the Customer Terms and any applicable Data Processing Terms, including the provisions governing Customer Data when a service ends.

Possible future anonymous statistical processing

Fructus is preparing contractual and privacy groundwork for a possible future statistical benchmarking and market-insights capability. This capability is not currently active, and Fructus is not currently publishing customer-derived market statistics.

Subject to applicable law and contractual arrangements, Fructus may in future process appropriate platform information derived from Customer Data and service usage to create genuinely anonymous, aggregated statistics for service improvement, statistical analysis and research, portfolio and property benchmarking, property-market analysis and industry insights. This could involve appropriate structured information about rents, valuations, financing and leases, limited to what is necessary and permitted for the assessed purpose.

Fructus may use and publish only genuinely anonymous, aggregated statistical outputs for these purposes. Appropriate aggregation and disclosure controls will be applied. Published outputs must not identify or reasonably enable identification of a Customer, individual property, tenant, occupier or user, including when combined with other information reasonably likely to be available. Fructus will not publish or sell identifiable customer, property, tenant, occupier or user information for these statistical purposes.

Removing direct identifiers alone does not necessarily make information anonymous. Merely pseudonymised information remains personal information where individuals can still be identified. Processing personal information to create anonymous statistics is itself subject to data-protection requirements, even where the resulting outputs are genuinely anonymous.

Before activating this capability, Fructus will assess and document the processing model, controller/processor roles and lawful basis for any personal-information processing, and provide any additional privacy information, contractual notices or acceptance required by applicable law and contractual arrangements. This preparatory disclosure does not assert a settled lawful basis for future statistical processing, replace required transparency to affected individuals or override applicable Data Processing Terms.

Genuinely anonymous statistical outputs lawfully created under section 15 of the Customer Terms may continue to be retained and used after a subscription ends or the underlying Customer Data is deleted. This does not authorise continued retention of identifiable or merely pseudonymised source Customer Data beyond applicable retention requirements under applicable law and any applicable Data Processing Terms.

Your rights

Depending on applicable data protection law, you may have rights in relation to your personal information, including the right to request access, correction or deletion, restrict or object to certain processing, and request a copy of information you have provided where applicable.

To exercise your rights or ask a privacy question, contact info@fructus.tech.

You also have the right to complain to the UK Information Commissioner's Office if you are unhappy with how your personal information has been handled.

Updates to this notice

We may update this notice as Fructus services, website operations and platform processing change. The latest version will always appear on this page.